To be successful in organic search requires the optimization of both on and off-page factors. Through the years, we have seen quite a rise in the importance of off-page factors, which include the likes of link building, etc.
But these off-page techniques would do you much good if you do not focus on your on-page elements. These on-page elements need to be regularly given priority and should be focused on. This is so because the search engine landscape is regularly changing.
So, one might ask, “what exactly is on-page SEO?” It involves the practice of optimizing web pages so that organic traffic flows in and the site’s search engine ranking increases.
Apart from publishing regular high-quality content, it includes the optimization of the images, HTML tags, and also the headlines. This all makes sure that your website gets the look and feel of experts handling it from the backend. All of this will lead to your website achieving better visibility in the search results.
Now let’s talk a bit about why on-page SEO is such a big topic of discussion nowadays. To keep it simple, it helps search engines in analyzing your site and its content. Also, whether it is important to what the searcher is looking for.
With time, the search engines are becoming more and more advanced, meaning that their focus is increasing in terms of relevance and SERPs, which are the “Search Engine Result Pages.”
Google has evolved dramatically and has developed algorithms that can now better understand what the searchers are actually looking for and also deliver results that aim at fulfilling the searcher’s intent, whether be it for shopping, for some information gathering, or some other purpose, etc.
Adapting to this changing environment is highly essential. You can ensure this by making sure that the content on your website and its pages and also the things visible on search pages are optimized with the help of the best current practices.
Another fact to keep in mind is that off-page SEO consists of external links, whereas on-page SEO includes on-site elements, so you have more control through this.
Your continuous input using on-page SEO will give you a boost in your site traffic and also a rise in your search presence.
Some of the most common elements of on-page SEO include:
· Title Tag:
This is the HTML tag located on the top of the head section of any webpage. It indicates what the content on the respective page is about. It appears in the result pages of the search engines and also in the browser window. It is also usually the clickable link on the search result pages. The title tag does not have a lot of weightage when it comes to having an impact on the organic searches, so that is why it is most of the time overlooked. Poorly written title tags or missing or duplicates can have negative impacts on your SEO results, so that is why they need to be optimized.
If one wishes that his/her website content performs well on searches, then they need to focus on writing eye-catching headlines. Thinking of a title for a blog may seem like real low-level stuff, but this is what might result in an impression or a click. That is why they can’t be ignored. They need to stand out on the SERPs, making sure that the viewers click on them and read the rest of the content too.
· Header Tags
These are the HTML elements that are used for identifying subheadings and headings in your content from all the other texts. They used to be of higher importance some time ago, but they aren’t that much crucial nowadays. They still serve an important purpose, nonetheless, especially for your SEO. These can have a positive impact by making the content easier for your readers to read and more enjoyable. They can also provide keyword-rich content with regards to your content on search engines.
· Image Optimization
Face it! Websites with images are always more appealing as compared to websites without them. But the thing is, some images can slow down your websites. So you need to make sure that all the images on your websites are optimized in order to make them an SEO asset. Through optimization, they have chances of showing up on the image search on Google, which leads to better user experience and also better page loading times. Be sure to incorporate images that support your website’s content and also make use of alt text and descriptive titles.
· User Engagement
In the end, you need to make sure that the users do not bounce. Make sure that they keep on reading or going through the content of your web pages, interacting with them, and also coming back to them after leaving them. Keeping or retaining the users to a website can prove a huge challenge, but it is certainly doable. In order to increase the number of customer engagements with the website, you need to focus on things such as the speed of the website, friendly user experience, and other such things.