What exactly is off-page SEO? It is a method that helps in raising the ranking of your website. All of the activities that are NOT performed on your website fall under this method of SEO. It helps in boosting the ranking of your website on a search engine and also allows it to gain trustworthiness as it is promoted through other websites.
If one wishes that their website improves its ranking, then they must include SEO techniques amongst others as well. It includes many methods, which we will discuss below.
One of the most widely and effectively used methods is “Link-Building.” Here you have to make sure that the links you work with are ones of quality instead of quantity. SO it is better to go for a higher quality of links pointing towards your sites rather than a higher number of links. This simply means that the link pointing towards your site should be coming from a reliable source, so always prefer and work with natural links instead of artificial ones. Nowadays, search engines can easily detect artificial and fake links, and they even penalize them. So always avoid these types of short-cuts.
Another method is known as “Social Bookmarking.” Here you attract traffic towards your website through social bookmarking. This method allows you to search, store, organize and also manage bookmarks of websites. You just need to learn and focus on the niche market in which your website belongs and then find out relevant websites that can help in your website’s promotion. You can simply bookmark your website on the websites.
Then comes the “Commenting” method, where you put a link that directs towards your website simply by commenting on other blogs and websites. This has also proven helpful in raising the traffic towards your website. You just have to make sure that the comment is relevant to the topic of the webpage while you are commenting.
“Article Directories” is another one of the many methods of off-page SEO. Here you simply publish your articles in article directories. This way, a link leading back to your website is created. Just make sure that the topic of the content is relevant and unique. You need to keep note that article dictionaries simply reject plagiarized content.
Then comes social media, which is effective and quick. It can reach billions of people in good time. You have to maintain your online profile so that it gains more attention. You have to link your website to your social media profiles and then further ask your friends/family etc., to share your content on their social media too.
Your competitors are surely going to use off-page SEO as well. Then it will come down to a simple comparison which people will make between your site and your competitors’. To make it simple, let’s think about you going to buy a shirt in the market. You will go to the market, roam about and then pick out a shirt which, according to you, has the best value. You will make a comparison between many options. The same type of comparison will be made by your customers as well between your content and that of your competitors’.
So, it all leads to generating external links that point towards your website, driving traffic to it. Some research also suggests that off-page SEO accounts for 50% of the contribution leading towards it to appear on the first page.